Privacy Policy
Last Updated: January 2026
equalshealth.co.uk ("we," "us," "our," or "Company") operates the website equalshealth.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, which focuses on comparing and reviewing betting sites in the UK.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and postal address (when voluntarily provided)
- Technical Data: IP address, browser type, operating system, and referring URL
- Usage Data: Pages visited, time spent on pages, links clicked, and search queries
- Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy section)
- Device Information: Device type, unique device identifiers, and mobile network information
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services
- To process affiliate commissions and track referrals to partner betting sites
- To conduct analytics and understand user behaviour and preferences
- To personalize content and recommendations
- To respond to your inquiries and customer support requests
- To comply with legal and regulatory obligations
- To prevent fraud and enhance security
- To send marketing communications (with your consent where required)
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Necessary for Site functionality and cannot be disabled
- Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics)
- Affiliate Tracking Cookies: Track referrals to partner betting sites to measure affiliate performance
- Marketing Cookies: Used for advertising and remarketing purposes
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect Site functionality.
For more information about cookies, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino and betting operators with whom we have affiliate relationships. We are not responsible for the privacy practices or content of these third-party sites.
When you click on affiliate links and visit partner websites, you will be subject to their respective privacy policies. We recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.
We do not control, endorse, or assume liability for third-party content, products, or services.
Your Rights
Under UK and EU data protection law (including UK GDPR), you have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a structured, commonly-used format
- Right to Object: Object to processing of your data for marketing or other purposes
- Right to Withdraw Consent: Withdraw consent to data processing at any time
To exercise any of these rights, contact us at the details provided in the Contact Us section.
If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law.
- Account Data: Retained while your account is active and for 2 years thereafter
- Analytics Data: Typically retained for 26 months
- Affiliate Tracking Data: Retained for the duration required by our affiliate partners (typically 12-24 months)
- Legal Obligations: Data may be retained longer if required by UK law or for compliance purposes
Once data is no longer required, it will be securely deleted or anonymized.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights under data protection law, please contact us:
Email: privacy@equalshealth.co.uk
Website: equalshealth.co.uk
We aim to respond to all data subject requests within 30 days of receipt.
Disclaimer: This website is for informational purposes only. We do not encourage irresponsible gambling. If you are struggling with problem gambling, please visit www.gambleaware.co.uk or contact the National Gambling Helpline at 0808 8020 133.